The Paris Review // Redesign with Strick & Williams
Since its inception in 1953, The Paris Review has been a standard-bearer for literary writing. Their website has not.
The TPR team needed a site design that encouraged readership of its archives, enhanced the overall reading experience, and increased ad and subscription revenues.
After competitive research, initial comparative user testing, and a content audit of the site, we found the problem. The Paris Review suffered from a sort of operations solipsism. Content was categorized by internal divisions (blog, media, magazine, archive). Additionally, images of the physical magazine weren’t accurately conveyed online. It’s rather hefty. Users couldn’t see the value.
New product shots replaced old imagery. Shots were now angled to show the cover as well as the thickness of the spine. New users could see what they were paying for -- closer to a book than a magazine. Unaffiliated also reconfigured the homepage content, previously reserved for blog entries, so daily items expressed the full breadth of the magazine. Archives were no longer lost to new users.
The new design is now a year old. It has exceeded expectations. Page views have increased by 46% from the previous year, newsletter subscription is up to 82%, and the daily average of magazine subscriptions has increased by 191%.
- Preliminary User Observation
UX & IA
- Competitive UI/UX Analysis
- Sitemaps & Wireframes
- Interactive Prototypes